What is SEO? Search engine optimization in 2021

What is SEO? Search Engine Optimization (SEO) in 2021

What is SEO? And why is it a big deal?

Search engines have been part of our lives since the dawn of the worldwide web.

We use them to accomplish many online tasks: find and compare products and services, find direction, know the weather, learn a new skill, spy on our competitors, and a lot more.

Businesses and individuals who savvy search engine value spare no effort to get their websites to the first page of search engines.

They know the power of Google and the other search engines have over their potential clients; they know increased visibility and search ranks will drive free traffic to their online and offline properties.

If you are wondering what Search Engine Optimization (SEO) is and how SEO can help your business in 2021 and beyond, this article will shade light.

We delve into search engine optimization’s inner workings, breaking apart SEO – the esoteric term thrown around website owners and marketers crazy about driving organic traffic from search engines to websites.

Then break down the different aspects of SEO and how you can optimize your website for increased search visibility.

First, things first.

What is SEO?

SEO is an acronym for Search Engine Optimization.

A blanket definition of Search Engine Optimization (SEO) is; the process of improving a website for search engines to easily find the website and rank it higher in its search results.

You wouldn’t need to be a genius to figure this out. Just looking at the big words in SEO – Search – Engine – optimization – tells you what SEO is all about.

We have search engines like Google on one part and optimization on the other.

The optimization part is all about how you work your website to influence the first part – search engines.

We’ll tear apart these terms to fully understand what SEO is and how it works.

We’ll then dig deep to understand the complexity of optimization and how SEO works.

Why SEO is important

Why fuss about SEO? In this article, I share with you the case for SEO. Hopefully, knowing why SEO is essential for your business will push you to invest more in it.

An introduction to Search Engines and SERPs

SEO revolves around search engines; that’s why you need a good understanding of how search engines work to optimize your website for the best possible performance in search engine results pages (SERPs)

Keyword Research

Ranking high in SERPs requires content rich with keywords that users enter in search engines. This article shows what keyword research is and how to conduct one for your website.

SEO Content Writing

There is content, but there is content that search engines love. Breathe life into your content marketing efforts; learn how to create SEO content that search engines love to rank high.

On-Page SEO

From the website structure to the use of the H1 tag, learn how you can improve your website (on-page SEO) for your visitors and search engines.

Off-Page SEO

Search engines care a lot about what happens outside your website. We’ll show you the do off-page SEO right, rake in those backlinks to dominate the SERPs.

Technical SEO

Does your website enable or scare away search engine crawlers? In this guide, we’ll help you tighten the technical SEO of your website.

How to Define, Track and Measure SEO Success

To keep your efforts grounded and to make sure that you are not throwing away money, hoping to rank high, we’ll show you how to define, track, and measure SEO success in this guide.

White hat vs. black hat SEO

Don’t get caught on the wrong side of search engines. Learn the difference between white hat SEO and black hat SEO.

Should I hire an SEO professional or agency?

Could there be a case for hiring an SEO agency, or you can walk it alone? Discover when you are ready for the next step of bringing in external help for your SEO.

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